Copilot Checkout

How a Copilot Checkout journey works

ME
I need a modern bedside lamp in a warm colour.
AI
Copilot returns relevant product options based on the shopper's request and available merchant information.
Product option
Price, availability and delivery details
Review checkout
AI
Order confirmed. The merchant remains responsible for the transaction, fulfilment and customer data.
Research
The shopper can ask a question, compare options and see product information within the same conversation.
Checkout
The selected item, payment, delivery and confirmation steps are handled in the Copilot flow.
Control
The merchant remains the merchant of record and keeps control of transaction and customer data.
✓
Product discovery happens inside the Copilot conversation
✓
Checkout details are reviewed before the order is placed
✓
Merchant systems remain responsible for the transaction
In practical terms, Copilot Checkout moves the review and purchase steps into the Copilot conversation while the merchant remains responsible for payment, order handling and customer data.