Smart Campaigns — closed-loop optimisation AI evolves targeting every cycle, optimising directly for business outcomes
Runs across channels: Display Audio CTV Video Web
  1. 1 Observe Learns from every impression
  2. 2 Attribute Maps results to outcomes
  3. 3 Evolve Drops weak, finds high-value
  4. 4 Optimise Higher conversion, stronger ROI
Optimise directly for your outcome: website visits · new customers · sales · lead generation
Example: ad → advertiser page views (Display) 0.50%
Market average ≈ 0.50%
  • 0.50%
  • 0.90%
  • 1.40%
  • 1.85%
  • 2.40%
  • 3.00%
Cycle 1Cycle 6

Illustrative only. Example uses Display, one of several channels Smart Campaigns runs across. Starting point based on a typical display-network conversion rate of roughly 0.5% (Google Ads industry benchmarks, 2025–26). Uplift shown is indicative, not a guaranteed result.